Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach

Volume 13, Issue 2, 2021, Pages 306-336

10.22059/jibm.2021.317700.4040

Rezvan Choobandian; Amir Khanlari; Hamid Reza Yazdani; Ehsan Abedi

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Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing

Volume 11, Issue 4, 2019, Pages 719-741

10.22059/jibm.2019.275789.3430

Ayoub Mohammadian; Fateme Mirbagheri; Amir Khanlari

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A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach

Volume 11, Issue 2, 2019, Pages 299-318

10.22059/jibm.2018.262521.3156

Amir khanlari; Mohammad Rahim Esfidani; ALI Mashayekhnia

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Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model

Volume 10, Issue 4, 2018, Pages 795-814

10.22059/jibm.2018.231267.2568

Reihaneh Bahrinejad; Amir khanlari; Tahmores Hasangholipor Yasory; Seyed Mahmoud Hosseini

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An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products

Volume 10, Issue 1, 2018, Pages 187-206

10.22059/jibm.2017.226666.2472

Abolghasem Mira; Amir khanlari; Yashar Dindar

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A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry

Volume 9, Issue 2, 2017, Pages 259-270

10.22059/jibm.2017.120345.1600

Tahmoores Hasangholipour Yasoori; Amir Khanlari; Mohiyeddin Gharibi

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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran

Volume 8, Issue 4, 2016, Pages 833-860

10.22059/jibm.2017.61302

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Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation

Volume 7, Issue 4, 2015, Pages 761-782

10.22059/jibm.2015.52325

Hashem Aghazade; Amir Khanlari; Haleh Akbarpour

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Effective factors on reacquiring lost customers in insurance company

Volume 7, Issue 2, 2015, Pages 407-426

10.22059/jibm.2015.52322

Amir Khanlari; Mahshad Alsadat Doaei Oskoei

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Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan

Volume 6, Issue 4, January 2015, Pages 773-790

10.22059/jibm.2014.53816

Amir Khanlari; Rezvan Sabze Ali

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Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance

Volume 6, Issue 2, July 2014, Pages 381-400

10.22059/jibm.2014.52010

Ali Golrokh; Amir Khanlari

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The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran)

Volume 5, Issue 2, July 2013, Pages 47-68

10.22059/jibm.2013.36023

mohammad Haghighi; Amir khanlari; vahid Maghhsoodi

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Postmodernism and consumer marketing at the new millennium

Volume 1, Issue 1, 2009

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